Developing an iconic brand starts with creating eye-catching designs. Even with little to no design experience, there are ways to make your ideas reality. From phrases to complex artwork, you can turn almost any concept into a t-shirt design.

Without a picture, it’s hard for others to imagine your vision. Images are an important tool for your brand when selling any product. They not only show off the color and details of the product, but they help to create an identity around your brand.

Playing with lighting can change the whole mood and vibe of a photo. It’s important to light your pictures in a way that best reflects who you are as a brand. When deciding how to light your subject there are two ways – natural lighting and studio lighting.

You’ve received your products, gathered your equipment, and you’re ready to start taking pictures. Now it’s time to decide how to present those products. Stand out images on social media can be the thing that sets you apart from your competition and brings in more customers to your webstore.

With your product in hand, it’s time to formulate a visual concept for your brand. Setting up a photoshoot to create digital assets helps tell your story and engage your customers.

The way you visually present your designs can affect how your brand is viewed. Your customers want to see your designs, but it’s the way they’re presented that can either wow them or leave them feeling flat. According to Neilsen’s Product Survey, 59% of consumers prefer to buy products from brands they know. Creating a consistent brand look can help your brand become an easily identifiable icon.