June 24th, 2024

Branded Apparel & Merch for Your Company & Employees

Discover how custom apparel can boost your brand, foster connections, engage employees, and improve your business overall. In this blog, you will learn why investing in branded merch and apparel is essential in today's market and uncover the secrets to doing it right!
Branded Apparel for Your Company & Employees /  Threadbird Blog

In today's competitive market, standing out from the crowd is essential for companies  looking to attract new business and retain employees. Custom merchandise and apparel offers a unique and effective way to promote your brand, engage with your employees and drive revenue. Let's explore why investing in custom merch benefits your business with everything you need to know to get started!

Getting Started with Custom Apparel  

Consider design, quality, and functionality factors to ensure your merchandise resonates with the essence of your brand or business. Products that capture the core aspects of your business (brand colors, logo, style, taglines, etc) are far more effective in marketing the professionalism of your company and the services that you offer.

 

1. Increase Your Brand Awareness

Custom merchandise can be a powerful tool for increasing brand visibility and recognition. You can turn your ordinary, everyday customers into brand ambassadors by showcasing your logo, slogan, or unique company color scheme on products like T-shirts, hats, and tote bags. When people wear or use your brand merchandise, they become walking advertisements, spreading awareness of your business wherever they go. Lucky for you, the pros at Threadbird have a ton of experience working with brands to help maximize their full potential!

 

2. Strengthen Professional Relationships 

Giving away or selling custom merchandise can help foster stronger connections with your business partners and your company team. Whether screen printed t-shirts at a trade show or a custom drinkware with a purchase, receiving a tangible item creates a sense of reciprocity and appreciation. Custom apparel and merch are a physical reminder of your brand, and also a keepsake that your employees to use both in and outside of the office. This is a simple, yet effective way to keep your business top-of-mind, while also encouraging brand loyalty and fostering new professional relationships.

3. Stand Out at Events & Trade Shows

When employees and business partners feel a stronger emotional connection to your company, they are likelier to remain loyal and advocate for your business - and at Threadbird, we understand that wholeheartedly. Custom merchandise creates opportunities for your audience to engage with you on a deeper level, fostering loyalty and affinity.
 

Custom merchandise can help your business stand out from competitors and attract attention in crowded event spaces. Eye-catching products like brightly colored T-shirts or unique sticker giveaways draw people to your booth, providing an opportunity to engage with potential customers and make memorable connections. Having a physical product in front of you also serves as a conversation starter, allowing you to showcase your brand's personality and values!

4. Add to Your List of 'Company Perks' 

Want to make your company employees and business partners feel valued? Custom apparel and merchandise can be a great way to market your company, and also nurture professional relationships. Whether you’re a small or big company, having branded merch and apparel for your employees actually adds value to your business.


Create custom polos with your logo for your staff uniforms, or design custom hats, rain jackets or drinkware with your branding to gift your team. This will naturally make your team feel more appreciated, and will improve their overall experience working for your company. The same is true of gifting clients and business partners with your branded merch, in that they will feel valued and thus, more likely to want to keep working with you. Plus, as your brand grows in popularity, demand for your custom merchandise will likely increase, further driving sales and profitability. It’s a win-win!


 

5. Enhance Brand Loyalty

When employees and business partners feel a stronger emotional connection to your company, they are likelier to remain loyal and advocate for your business - and at Threadbird, we understand that wholeheartedly. Custom merchandise creates opportunities for your audience to engage with you on a deeper level, fostering loyalty and affinity.

Creating Your Custom Merchandise

Now that you understand the benefits of investing in custom merchandise for your business, it's time to take action. Start by identifying which products best align with your brand and target audience. Consider design, quality, and functionality factors to ensure your merchandise resonates with customers.
 

Next, partner with a reputable printing and fulfillment service like Threadbird to bring your custom merchandise to life. With Threadbird's expertise and state-of-the-art printing technology, you can create high-quality products that reflect the essence of your brand.
 

Finally, promote your custom merchandise through your website, social media channels, and email marketing campaigns. Encouraging customers to share photos of themselves using or wearing your merchandise further amplifies your brand's audience!

Be Creative With Your Products

Investing in custom merchandise is an innovative and strategic decision for businesses of all sizes. Whether you want to increase brand awareness, strengthen customer relationships, or boost revenue, custom merchandise offers a powerful solution. Do you have an idea for creating a product that may be outside the ‘normal merch’ box? Or do you want to produce an item that other relatable brands don’t carry? From custom shoelaces and dog toys to bandanas and keychains, our team will dig deep to explore the endless possibilities of merchandise we can produce for you. Share your vision with us to see how we can help get you started creating memorable and unique products that leave a lasting impression on your audience and drive success for your business!

Need Help Shipping Your Inventory? 

We've got you covered! Threadbird’s one-time merch fulfillment services are best suited for clients running a pre-sale or shipping out a one-time product with a minimum of 50 orders. This service is also an excellent option for companies looking to get new employees merch as part of onboarding.
 

Threadbird's expertise in handling merchandise can alleviate the burden of warehousing and fulfillment for businesses, allowing them to scale without the overhead costs and logistical complexities associated with maintaining their warehouses. By outsourcing the intricate logistics of inventory management, order processing, and shipping customer orders, your brand can streamline its operations and focus more on core competencies. 
 

By leveraging Threadbird's infrastructure and resources, businesses can benefit from economies of scale, improved efficiency, and reduced shipping times, ultimately enhancing customer satisfaction and loyalty. Our seamless integration with your brand's identity ensures that each package reflects the company's values and reinforces its brand image, fostering a positive impression among customers. Moreover, Threadbird's robust tracking and reporting capabilities provide valuable insights into inventory management and customer behavior, enabling businesses to make data-driven decisions and optimize their operations further. Here is some information about One-time Fulfillment:
 

Requirements

• Duration of Pre-sale: no longer than 2-4 weeks before production

• $500 prepayment to get started, applied to pick and pack fees and other setup charges

• All customer info submitted via CSV or spreadsheet
 

Advantages

• Enables you to sell your products ahead of time, before production.

• Once the stock is ready, we will ship out all of your orders to your customers

• No storage fees - we will ship back to you any unused merchandise once the job is complete

 

Have more fulfillment questions? Feel free to email us so we can further explain the process and explore your options!

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