Showcase Your Stuff - Creating a Look

The way you visually present your designs can affect how your brand is viewed. Your customers want to see your designs, but it’s the way they’re presented that can either wow them or leave them feeling flat. According to Neilsen’s Product Survey, 59% of consumers prefer to buy products from brands they know. Creating a consistent brand look can help your brand become an easily identifiable icon.

Showing Off Your Products 

You’re selling a product. Whether it’s a t-shirt, hat, hoodie, cup, or dog leash you’re putting an item out there that people are going to look at, wear, and use. Your items will be displayed on your website, social media, and other sites so it's important to create visually striking images that not only show off the features of your products but reflect the overall style of your brand.

Creating a Look 

left to right: Gucci, Off-White, Civil Regime

Defining  visual blueprint  for your brand is imperative when it comes to creating content. Popular brands like Off-White, Civil Regime, and Gucci gained popularity due to their consistent look in both their designs and how they showcase them.

For inspiration, take a look at the Instagram feeds for all three of these brands. They use similar backgrounds, editing styles, models, and poses. All of these characteristics help set brand standards for your imagery. So go get creative: explore different themes, colors, and styles for your brand to help you discover and create a cohesive brand look.