Showcase Your Stuff - Presenting your products
Presenting your Clothes
You’ve received your products, gathered your equipment, and you’re ready to start taking pictures. Now it’s time to decide how to present those products. Stand out images on social media can be the thing that sets you apart from your competition and brings in more customers to your webstore.
The way you display your items becomes a part of your brand identity, so you’ll want to consider how best to tell your brand’s story.
Flat Lays
Flat lays are an easy way to show off your items if your brand, especially if you’re just starting out. It’s a quick and easy way to display your items without the use of a model. Flat lays are exactly what they sound like - an item is laid out flat and an image is taken from above.
Flat lays typically incorporate some sort of theme, utilizing backgrounds and props to help the items in the image pop. If you want to learn more about how to arrange and take flat lays check out our guide on taking great flat lays.
Models
When it comes to showing off your products, using an actual person is one of the best ways to show how your item fits. Your model’s look and style can help to better define your brand and attract like-minded customers.
Choose models that your customers can relate to. Your models become a face to relate to for your brand - they help your customers see themselves in your garments.
But, how do you find models?
- Don’t be afraid to ask your friends or people you know. They might know your brand the best!
- Reach out to an agency. Your local modeling agency has a pool of talent waiting to get booked.
- Create a talent call and post it to your Instagram. Reach out to your customers to find fresh faces who love your brand.
- Use Brand Ambassadors! (We’ll get more into that in a moment)
Using models is a great way to bring your customers into the conversation and show off your products.
Brand Ambassadors
Brand ambassadors are people who already love your brand and want to see it grow. Having brand ambassadors allows you to create killer content with customers who are passionate about your products. These are people that already actively use your products in real life and can easily voice their opinion of your product. It's easy to find them because they’re already a part of your customer base and they want to own your products.
Brand ambassador programs typically offer either a discount to use in their store or free merchandise. In exchange, the ambassadors' post pictures of themselves wearing the items on their social media and brands can then reshare these images on their own platforms.
Showing off your merch is the backbone of selling your brand. Find a way that works best for your brand identity and run with it. Try a combination of models and flat lays to keep it fresh and show off your creativity!
