Customer Feature: Splash! Hawaii
For this brand, dreams of summer are their everyday reality! Splash! Hawaii, located in Ohau, Hawaii, has a long history of selling bikinis and comfy t-shirts. Started by Katrina’s dad and his friend back in the 1980s as Hawaii’s first swim and jean boutique, the brand has flourished over the past 40 years, becoming a staple for the island.
“It took off. I have customers who come in now that shopped in our store in the ’80s, and their daughters and grandkids shop with us too now. It is very special. My dad and I are now business partners.” – Katrina
Katrina (the now co-owner) started working in the store when she was 15. Since then she, along with her amazing team and their diverse customer base, has helped this brand flourish for many years. T-shirts weren’t always their go-to item, but over the years demand grew. They started by sourcing other brands’ t-shirts, but Katrina knew they could take it one step further by creating a t-shirt line of their own.
And so their first long sleeve pocket t-shirt was born. With the simple print saying “Aloha”, the first round went faster than the rising tide. They keep their designs simple and speak to the Hawaiian lifestyle.
“I am a big believer in simplicity. Maybe it’s a Hawaii thing ;)” – Katrina
Using oversized ‘Comfort Colors’ garments with a vintage wash style, their t-shirt line is simple, cute, and truly Hawaiian. Hawaii itself is what inspires a lot of Splash! Hawaii’s designs.
“It is very unique to be surrounded by water, almost spiritual. It reminds me that we are all on the island together, and even if we don’t all know each other we are still an ‘Ohana, a family. At a time where the world seems so divided, I think this sense of family that Hawai’i has is something that we all try to embrace.” – Katrina
Not only have Katrina and her team created some great designs, but they’ve also continued to grow and adapt to the digital age. Splash! Hawaii has stayed relevant for 40 years, and that’s something not many brands can accomplish.
Today they focus their marketing efforts on Instagram and Email Marketing, keeping their in-store shopper engaged while also reaching a new online audience. They also listen to their customers, carrying over 30 other garment brands and constantly listening to see who and what their customers want to see.
Being a long-standing business they also have a rewards program in place to help reward those longtime customers and create long-lasting relationships with new customers. Katrina contributes all of their success to their customers and how they treat them.
“In terms of customers, create an experience. Customer service is key, but not in a pushy way. Create a customer loyalty list or program. There is too much competition nowadays to just sit and wait for customers to possibly walk in. We need to bring them in and keep them coming.” – Katrina
Splash! Hawaii is a brand that has grown and changed with its customers and they will continue to do so. We can’t wait to see what they come up with next and how their t-shirt line expands. They show that simple designs are eye-catching in the easiest way
For sixteen-year-old Jamie Kiersted, answering this question was easy: a surf shop. Twenty years later, this life dream of owning a surf store has become Jamie’s day-to-day reality with Boneyard Surf Co.